The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Book Detail

Amazon Business : Save 25% on your first $200 of business supplies. Register a free business account Hardcover: 336 pages Publisher: Currency; 1 edition (September 13, 2011) Language: English ISBN-10: 9780307887894 ISBN-13: 978-0307887894 ASIN: 0307887898 Product Dimensions: 5.8 x 1.1 x 8.6 inches

Book Description

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup asÂ an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on â€œvalidated learning,â€ rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneursâ€”in companies of all sizesâ€”a way to test their vision continuously, to adapt and adjust before itâ€™s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

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